Why Should You Have A Website for Your Small Business?
If you are a business owner interested in growing your brand then you definitely need to have a website. Since building a business website or an e-commerce store is easier now than it ever was, your site can act as an effective advertising medium for your brand. Moreover, your website is not just a place to sell your goods and services, it’s also about providing value to your customers.
So why do you need to have a website for your small business? What are all the reasons you should consider? Read more here to find out.
Why your business needs a website:
Below you will find all the reasons to encourage you to create a website for your business:
1. Your customers expect it
This is by far the most important reason to consider (although it is not the only one). Since 6 out of 10 customers expect you to have an online presence, you need to make it a point to be where they are looking for you. Furthermore, if your tech-savvy and impatient customers can’t find you online, they will probably go look elsewhere. This means you have lost potential customers just because you failed to meet their expectations.
2. It provides legitimacy & social proof
Failing to have a website might raise questions about the legitimacy of your business. Also, it could make you seem unprofessional or technologically challenged. Moreover, you website can provide with social proof through reviews and testimonials. These help you seem more reliable and credible in your customers’ eyes.
3. It allows you to control the narrative
Your site will not help you control what people might say about your business. However, it can change your customers’ perceptions by allowing you to create and tell your own story. When you add a blog to the mix and some social media accounts, you are now more able to deliver your brand’s message, mission and personality easily and effectively.
4. It gives you more bang for your buck
Do you want to reach thousands of customers without paying a fortune? Are you looking for a cheaper way to help you engage your potential audience? I’m sure your answer is yes. A site can help you do that especially if you use a free website-building tool such as WordPress to create it.
5. You don’t need coding or design skills
Gone are the days when you needed extensive coding, design and technical skills to create and operate a website. Today, all you need is a website-building platform and you are ready to create and launch your site. This makes having a website easy as cake and gives you a very good reason to have one for your small business.
6. Your competitors have their own websites
If you are still unsure that you need a website, just think about your competitors and how they are ahead of the game just because they have their own sites. Trust me on this one, in order to stay competitive, you need to think hard about how to keep your customers from buying from another brand. Your website is one of many elements that will ensure that you won’t lose your customers to the competition.
7. It allows you to stay open 24/7
Having your own business site means that you are open for business 24/7. This will help boost sales, support your marketing campaigns, support your customers, speed up brand recognition and increase revenue.
8. Your business will show up in search results
As we have previously discussed, your customers are tech-savvy and impatient. However, they do take the time to go online and google keywords related to the items they are looking for. When you have a website, your business is more likely to appear to them in the search results. The more that happens, the more likely you will be able to increase sales.
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Are you convinced that your small business needs a website? Please don’t hesitate to share with us your thoughts and insights on this matter in the comment section below. Also, a like and a share will be much appreciated!