Tag archives for: content marketing

4 Easy Steps on How to Utilize Content Marketing to Generate Leads

generate leads using content marketing

Incredible ways to generate leads using content marketing

Do you know the difference between content marketing and blogging? If you are planning on writing to generate leads and support sustainable business, you definitely should!

While blogging is just writing whatever you want, whenever you want. Content marketing, on the other hand, is blogging with a highly specific purpose. Moreover, content marketing is targeted and more focused on conversion rates than random exposure and shares.

So how can you make use of content marketing to optimize your chances of success? Below are 4 strategies you should consider.

Strategies for using content marketing to generate leads:

1. Find a need & fill it

Your content marketing strategy should revolve around what you think your customers want to read. It should be about finding what they want to read and then writing about it. To do that, you need to research and identify what people are looking for. For example, if you are aiming to steer organic traffic to your site, then you must rely on keyword search. Moreover, you can use social media polls and focus groups to learn more about what your clients want and how to deliver it to them.

Yes, this will require both time and effort from your side. However, the good news is that this time and effort will eventually pay off.

See Also: 11 Tips on How to Win Over Impatient Content Readers

2. Create an e-book

The internet does not need another badly written e-book, even if it is free! What people need is value. This is what you need to provide in your upcoming e-book. Your e-book needs to be implemented well so it could help you generate leads otherwise, it will add no value to your brand.

But how do you do this the right way? First of all, think of your expertise. What are you really good at? Second of all, find a way to capture some of your knowledge and write it down in an easily digestible form. Your writing should convey your wisdom in a manner that is both useful and readable to your target audience. Finally, make sure that you deliver on your promise. So if you have promised to teach your audience a new skill, make sure you do so by the end of your e-book.

3. Find your voice

In a world where it is easy to go with the flow, if you want to make it big, you must be willing to find your voice and shout it out loud. This will require you to go against the flow and be different and unique in your content and approach.  Try to challenge conventional wisdom while making sure that the information you provide is accurate and valuable.

To do this, you don’t need to be a professional writer. However, you have to find your niche and create content that your audience will perceive as attention-grabbing and authentic. Moreover, don’t be afraid to share your opinion even if it’s different from other experts in the same industry. Just make sure that you always back up your claims with facts and resources.

See Also: 8 Powerful Tools for Content Writers & Marketers

4. Bait your hook

Many writers write amazing content that goes unnoticed. Why? The answer is very simple: the headlines are not strong enough to capture attention. To hook your readers, you need to lure them in and for that, you need some bait. An irresistible headline or a compelling social media snippet are two incredible examples of baits you could use. However, make sure you never use clickbait as everyone hates it and it will only undermine your efforts in the long-run.

Bonus Tip: Always remember to work smarter not harder, you can use FBGAPP to promote your products and services on different Facebook Groups and Pages without any hassle, register on FBGAPP to get a Free Trial today!

Finally, how do you use content marketing to generate leads? Don’t hesitate to share with us your tips and tricks in the comment section below!

A Marketer’s Guide to Great Content!

content is the king

Tips for discovering great content

As I always say (well, not really always but who cares?): Great content doesn’t grow on trees! In order to find and share really good content, you need to work hard, unless you are just so damn lucky and you can stumble on it with no effort, which is not usually the case!

Today, I will be sharing with you some tips on how to find content that is engaging and interesting that we applied to our blog posts. So be sure to read this post fully and let me know if you have any more helpful tips you would like to share.

Discovering Great Content: Tips & Tricks

1- Utilize Social Media Channels:

One of the best ways of discovering great content to share is by utilizing social media channels:

  • On Twitter, you can always find trending and hot topics using keyword and hashtag searches. Twitter lists are another source of good content to share.
  • Facebook, LinkedIn, and Tumblr can also be a good source of interesting topics that your friends and peers share. Groups are also a good place to find the content of value.

2- Use Content Curation Tools

I personally really love using Feedly to find content worth sharing with my audience. However, there are more content curations tools out there and you can pick the ones that you enjoy using the most.

3- Refer to Blogs & Newsletters

Some blogs and newsletters have valuable information that could be customized for your audience and shared with them. Make sure you do not copy and paste news as it is though, because it will decrease your ranking on Google and well, because it is illegal!

4- Your Audience

If you want to deliver great content to your audience, then they themselves are a perfect source of content to share! See what they like, share and are interested in and create content that matches their likes and preferences.

We have a lot more tips and topics heading your way. So stay tuned and be sure to drop us a line, or two ?