A Marketer’s Guide to Great Content!

content is the king

Tips for discovering great content

As I always say (well, not really always but who cares?): Great content doesn’t grow on trees! In order to find and share really good content, you need to work hard, unless you are just so damn lucky and you can stumble on it with no effort, which is not usually the case!

Today, I will be sharing with you some tips on how to find content that is engaging and interesting that we applied to our blog posts. So be sure to read this post fully and let me know if you have any more helpful tips you would like to share.

Discovering Great Content: Tips & Tricks

1- Utilize Social Media Channels:

One of the best ways of discovering great content to share is by utilizing social media channels:

  • On Twitter, you can always find trending and hot topics using keyword and hashtag searches. Twitter lists are another source of good content to share.
  • Facebook, LinkedIn, and Tumblr can also be a good source of interesting topics that your friends and peers share. Groups are also a good place to find the content of value.

2- Use Content Curation Tools

I personally really love using Feedly to find content worth sharing with my audience. However, there are more content curations tools out there and you can pick the ones that you enjoy using the most.

3- Refer to Blogs & Newsletters

Some blogs and newsletters have valuable information that could be customized for your audience and shared with them. Make sure you do not copy and paste news as it is though, because it will decrease your ranking on Google and well, because it is illegal!

4- Your Audience

If you want to deliver great content to your audience, then they themselves are a perfect source of content to share! See what they like, share and are interested in and create content that matches their likes and preferences.

We have a lot more tips and topics heading your way. So stay tuned and be sure to drop us a line, or two 🙂

Leave a Reply

avatar
  Subscribe  
Notify of