Showing posts from: Internet Marketing

How to Be A Successful Blogger

successful blogger

Learn how to be a successful blogger

Blogging has become a crowded field; everyone is doing it! However, blogging is not an easy job since it requires a lot of effort, patience, passion, and dedication. It also requires some technical know-how and it is very time-consuming. Still, there are ways to get better at blogging and become a successful blogger and today we will be sharing tips with you on how you can achieve that.

Tips for successful blogging:

– Read, read & read some more

Writing interesting, captivating, unique and useful content does not happen overnight. It needs you to be well rounded and knowledgeable on the subjects you write about and the only way to really do this is by taking the time to read up on the topics you want to write about.

– Be unique

If you are going to write about any subject, you need to approach it in a unique manner that was never used before. This is very important for people who read your blog as they will not be interested in spending their time on your blog if you are just like every other blog out there. Don’t follow the crowd, break the rules and be yourself.

– Don’t be afraid to invest in your blog

You need time and money to have a blog that people will want to surf. Sometimes, that means hiring designers, SEO specialists, copy editors and much more.

– Don’t limit yourself

It is very important to be backed up by big brands and sponsors because that helps your blog grow. However, try to stay independent as much as possible and don’t allow your content to be all sponsored as that will place a limit on the number of your

readers who need unbiased information and demand real value.

– Network

Guest writing and hosting other bloggers can be of great value to your blog. Be sure to network and make new connections and don’t be afraid to turn to industry specialists for advice, tips, Quotes, interviews, quotes and more.

– Focus on your readers

You made the blog for your readers, not for you. So whatever you do, try to focus on your readers, consider what they are looking for and not what you think they want. Your blog should never be just about you, it should connect with your readers on more than one level.

– Be persistent like our Blog Writer

Your blog will take time which you need to utilize to be persistent in the value and the quality you offer. To be a successful blogger, don’t try to rush it and burn yourself out. Be patient and love the work that you are doing, day in, day out.

We hope you enjoyed our tips for the day. Please share with us your thoughts below.

How to Produce High Quality Marketing Case Studies

marketing case studies

Tips for writing exceptional marketing case studies

Regardless of how small or big your company is, positive customer reviews and testimonials are invaluable for your business. A great way to show off your products or services is through high-quality marketing case studies.

How? You may ask…

Well, the answer is rather simple. A good case study can show your potential customers real-life examples of the benefits of your brand. This, in turn, can create serious value for your business.

But what do you need to conduct stellar case studies? And how should you move forward with your interviews to extract the value you need? Read more below to find out.

Creating exceptional case studies:

The best way to guarantee that your case study is exceptional and valuable is by conducting the right interviews. How can you do that?

1. Take time to understand your audience

One of the biggest mistakes you can do is to conduct interviews without a deep understanding of your intended audience.

You need to ask questions such as:

  • Is my aim to build general brand awareness or do I want to generate more leads?
  • Do I want to reach a broad audience to establish my business as an industry thought leader or do I want a more specific audience?

Answering these questions will help you determine the kind of audience you are writing for. This will help you develop a roadmap of how you want to proceed in regards to the type of information you will share based on your audience’s needs.

2. Conduct a pre-interview research

When you set out to interview someone for your case study, spend time researching the interviewee, his role, his organization etc. The more you dig deeper into this information, the easier it will be for you to ask the right questions and elicit richer and more useful answers.

3. Openly communicate with the interviewee

Nervous or anxious interviewees can really affect the quality of your case study. This is why it is very important that you sent the interviewee’s mind at ease. Talk to him/her ahead of time and make sure they fully understand what the interview is about. Moreover, send them a list of the questions you intend to ask ahead of time so they can be well prepared to respond to them.

4. Give room for the interviewee to talk

This interview is not about you. So take a deep breath, slow down, pump the brakes and allow the interviewee to talk. When tempted to follow up an answer with another question, resist the urge to interrupt. Moreover, avoid trying to steer the conversation one way or the other. Let the interviewee speak naturally and comfortably.

5. Ask open-ended questions

Asking open-ended is a great way to get the dialogue moving and cover every angle. Make it a point to ask more of those and less of simple yes-no answers. Also, rephrase questions that result in single word responses to encourage the interviewee to share with you more information.

6. A great example of putting case studies in action is like what we did on our homepage, check this out and observe the sequence of our content that makes our application so interesting.

Bonus tip: Remember to show the human side of your brand by having fun with your interviews.

How do you create compelling marketing case studies? What insights and tips can you share with us about this topic? We look forward to your comments below.