Incredible ways to generate leads using content marketing
Do you know the difference between content marketing and blogging? If you are planning on writing to generate leads and support sustainable business, you definitely should!
While blogging is just writing whatever you want, whenever you want. Content marketing, on the other hand, is blogging with a highly specific purpose. Moreover, content marketing is targeted and more focused on conversion rates than random exposure and shares.
So how can you make use of content marketing to optimize your chances of success? Below are 4 strategies you should consider.
Strategies for using content marketing to generate leads:
1. Find a need & fill it
Your content marketing strategy should revolve around what you think your customers want to read. It should be about finding what they want to read and then writing about it. To do that, you need to research and identify what people are looking for. For example, if you are aiming to steer organic traffic to your site, then you must rely on keyword search. Moreover, you can use social media polls and focus groups to learn more about what your clients want and how to deliver it to them.
Yes, this will require both time and effort from your side. However, the good news is that this time and effort will eventually pay off.
2. Create an e-book
The internet does not need another badly written e-book, even if it is free! What people need is value. This is what you need to provide in your upcoming e-book. Your e-book needs to be implemented well so it could help you generate leads otherwise, it will add no value to your brand.
But how do you do this the right way? First of all, think of your expertise. What are you really good at? Second of all, find a way to capture some of your knowledge and write it down in an easily digestible form. Your writing should convey your wisdom in a manner that is both useful and readable to your target audience. Finally, make sure that you deliver on your promise. So if you have promised to teach your audience a new skill, make sure you do so by the end of your e-book.
3. Find your voice
In a world where it is easy to go with the flow, if you want to make it big, you must be willing to find your voice and shout it out loud. This will require you to go against the flow and be different and unique in your content and approach. Try to challenge conventional wisdom while making sure that the information you provide is accurate and valuable.
To do this, you don’t need to be a professional writer. However, you have to find your niche and create content that your audience will perceive as attention-grabbing and authentic. Moreover, don’t be afraid to share your opinion even if it’s different from other experts in the same industry. Just make sure that you always back up your claims with facts and resources.
4. Bait your hook
Many writers write amazing content that goes unnoticed. Why? The answer is very simple: the headlines are not strong enough to capture attention. To hook your readers, you need to lure them in and for that, you need some bait. An irresistible headline or a compelling social media snippet are two incredible examples of baits you could use. However, make sure you never use clickbait as everyone hates it and it will only undermine your efforts in the long-run.
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Finally, how do you use content marketing to generate leads? Don’t hesitate to share with us your tips and tricks in the comment section below!