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5 Best Tips for using Marketing Automation to Grow Your Business

marketing automation

How to Utilize Marketing Automation for Business Growth

Although automation might just be the next frontier in marketing, many businesses fail to utilize it to its full potential. Actually, marketing automation can open up numerous possibilities that can improve customer experiencesincrease sales and build profits.

But how can you move past the difficulties of automation and make it work for your business? And what can you do to set up your business for growth and success? Read more here to find out!

Essential marketing automation tactics:

In order for automation to give you the results you seek, you need to upgrade your CRM and embrace the analytics. However, your work here is just beginning. The tactics below will help you see the big picture and better utilize automation for success.

1. Put your data in its place

To institute marketing automation at a high level, you need to consider the role of CRM as well as data acquisition and data-based insights. The problem with inaccurate or poor data is that it can and will negatively affect your marketing efforts. The more accurate your data is, the better you’ll be able to design and implement marketing strategies and focus on customer relationships.

This is why your CRM databases need to be audited regularly. Moreover, your CRM systems should include built-in cross-referencing capabilities. Also, make it a point to invest in a powerful CRM system to be able to truly take advantage of the full breadth of automation.

2. Break the data apart

Now that you have your CRM system sorted out, it’s time to unveil the power of your data. To be able to asses your current marketing campaigns and hone their performance, you need to take apart the information you are feeding into your CRM.

But how can you do that? It is all about your customer’s journey through your system.

You will need to look at elements such as the types of content that triggers clicks and the time the user needs to make a purchase. Armed with this information, you can now estimate the cost of onboarding, how you can speed it up as well as get insights on generating higher impact communications.

See Also: How to Create the Ultimate Social Media Marketing Plan

3. Set clear benchmarks

Since marketing automation is a multi-phase process, you need to set benchmarks that can guide you through it. Your benchmarks should evaluate the quality of your email list, your level of targeting, your type and level of communication as well as your communication testing.

Any company can have a general e-mailing list for all its clients. However, the trick is to to create organized lists noting needs and preferences. This applies to send out generic emails which should be replaced with mobile-optimized video messages and integrated with your social media accounts.

So, in a nutshell, your benchmarks should be dedicated to the level of organization you have accomplished for customer relationships.

4. Develop customer personas

The next tactic you need to use is automating personalities by developing customer personas. You can achieve this by using templates with particular perspectives on customer needssales habits as well as specific tones for specific sales groups.

The personas you create will be a middle ground between sending out generic emails and writing specific emails to each customer.

5. Look at the big picture

Marketing automation can seem petrifying and can slow you down to a certain extent. However, when you look at the big picture, you can see that automation can smooth workflowimprove team management and increase productivity. Moreover, moving to data-led marketing and CRM will help shift your overall communication efforts.

Special Bonus Tip: Always remember that promotion is the key on any platform using social media, you can use FBGAPP Facebook Auto Poster to promote your products and services on different Facebook Groups and Pages, work smarter not harder, sign-up on FBGAPP to get a Free Trial today!

Are you utilizing marketing automation in your business? What tips and insights can you share with us for a more effective approach and better results? Don’t hesitate to share with us your thoughts and recommendations in the comment section below.  

Jail Proof Facebook Group Auto Poster


The cheapest and best tool to get traffic from Facebook by posting on different groups in 1 click.

You need to set this Facebook auto poster with your product, service and it will work for you day and night.

This is the best Facebook marketing software that can get you a lot of traffic and can get you a lot of earnings from your deals.

This is one of the best tools to promote and target your Facebook groups you like and offer your right products and services that those people are looking for in those particular groups.

But when you like hundreds of groups it can be very time consuming to try a post in all those groups manually and even with some types of programs that are automated there are definitely some limitations and then sometimes you run the risk of getting your Facebook account terminated or going into Facebook jail because you’re doing too many posts. This program gives you total control of that type of strategy. This tool has a lot of features like you can Post in unlimited Facebook groups, Facebook Fan pages and also to your timeline at just one click. Yes, at one click your message will be delivered to thousands of groups and fan pages that you have joined. This software also has an auto like and auto comment features.

Why FBgapp?

This Facebook auto poster is easy to use and effective way to market your business on Facebook, using this software you can save your time and money to earn fast and easy. This tool is all about speed and automation getting more done in less time all you need to do is set up this system, use and start earning money right away.

Posting to multiple Facebook groups at the same time simultaneously without paying much of advertising your business successfully this system is useful in your business online, using this tool you can create more ads you like to post in one click.

Facebook auto poster allows you to get email addresses from the group that are on Facebook from certain niche markets and you can use those emails to create custom audiences to create Facebook ads to where your ad will only be seen to a certain group of people, even though you can do targeting on Facebook but of course that’s even limited sometimes you want to target even further like a certain pages. With this software, it can do targeting all Facebook groups you want and offer product, service, or opportunity you want to reach a certain group of people.

This the exactly what you’ve looked when it comes to some of your marketing on Facebook when it comes to Facebook groups. A lot of people do a lot of marketing with Facebook in terms of promoting in different Facebook groups. This is the one you are looking for your business to expand your ads and reach more people and also you allowing to be able to get connected to more people as well. This system is effective, efficient, cheapest, fastest, proven, tested and perfect to your business online.

Click Here to Download FBgapp Now!