Showing posts from: Digital Marketing

7 Ultimate Guides to Successful Guest Blogging

guest blogging

What Are the Golden Rules of Successful Guest Blogging?

If guest blogging is a major part of your content marketing strategy, you must ask yourself the following questions:

  • How can I be a successful guest writer?
  • Do I know how to be a good guest?
  • What rules and guidelines should I follow to create content that is appealing and blog appropriate?

To answer these questions, we have prepared for you a list of golden rules to read, reread and check against every time you are about to write a guest blogpost.

Guest blogging rules:

1. Choose your target audience

The first and most important rule you must remember is to carefully pick your target audience. Although guest blogging is a great way to get backlinks and increase your social sharing, your efforts will go in vain if you guest blog haphazardly and neglect to research the credibility of blogs and their domains.

2. Do some research

Once you have selected a list of blogs you would like to write for, it’s time to find out the following information about each of them:

  • Who is the blog’s main target audience?
  • What categories and tags do they use?
  • Does the blog include bylines?
  • How frequently are posts published on the blog?

Answering the above questions will help you decide whether or not the blog is a good fit for your goals. If yes, you can proceed to the next step.

3. Review the blog’s guidelines

Many blogs have blogging guidelines you can easily find via their sitemap. To better understand what would make your submission legible, you need to review the guidelines carefully. Moroever, make sure you follow the guidelines to a tee. Whether they ask you for a pitch, a full article or a bio, do not drop the ball or try to improvise.

4. Create relevant & unique content

Use your knowledge of the brand and the blog to create unique, original and relevant content. Take the time to give your content a twist; an uncommon angle that has not been used before. Moroever, avoid submitting radically different topics or formats. This kind of experimentation is better done at your own blog. You should also keep the blog’s audience in mind. Write for them and provide factualeducational or entertaining content and avoid trying to sell your products and services using too much backlinks.

Bonus tip: Make sure your blogpost isn’t too short or too long. Look at the blog’s published content to get an idea about the appropriate length for your submission.

5. Establish your credibility

Do you often engage in guest blogging? Make sure you cite all your work. The more you can show that people love and interact with your content, the more blogs will be willing to have you as their star guest blogger. Showing that your blog posts earned many shares and likes is a very good indicator of your authority and blogging skills.

6. Accept constructive criticism

So you have submitted a guest blog post for review and you are waiting for feedback. Instead of getting the usual ‘WOW, great job!‘, you were given some comments and asked to revise the content. What do you do? You can either revise the post and review the comments and make the necessary changes or you can withdraw the submission. Whatever it is you choose, be sure to be graceful and thorough as well.

7. Don’t stop at publication

Your blog post is published and you are very happy you. That’s awesome. However, your work here is not yet done. You need to take the time to do the following:

  1. Promote your content via your social media channels, you can use fbgapp to automate posting on different facebook groups and pages.
  2. Engage with your readers by reading and responding to all comments.
  3. Follow up with the blog creator with a thank you note.

Bonus tip: When guest blogging or when blogging for yourself, it is essential that you take the time to review the performance of your blog posts. If you have published a post and it didn’t do well, you need to look at your headline, the topic you chose, the audience and your approach. If it did well, track its stats and make sure you use them for other guest blogging opportunities.

In your opinion, what do you think of guest blogging? What makes a good guest blogger? We are always looking forward to your insights and feedback in our comment section below 🙂

A Marketer’s Guide to Great Content!

content is the king

Tips for discovering great content

As I always say (well, not really always but who cares?): Great content doesn’t grow on trees! In order to find and share really good content, you need to work hard, unless you are just so damn lucky and you can stumble on it with no effort, which is not usually the case!

Today, I will be sharing with you some tips on how to find content that is engaging and interesting that we applied to our blog posts. So be sure to read this post fully and let me know if you have any more helpful tips you would like to share.

Discovering Great Content: Tips & Tricks

1- Utilize Social Media Channels:

One of the best ways of discovering great content to share is by utilizing social media channels:

  • On Twitter, you can always find trending and hot topics using keyword and hashtag searches. Twitter lists are another source of good content to share.
  • Facebook, LinkedIn, and Tumblr can also be a good source of interesting topics that your friends and peers share. Groups are also a good place to find the content of value.

2- Use Content Curation Tools

I personally really love using Feedly to find content worth sharing with my audience. However, there are more content curations tools out there and you can pick the ones that you enjoy using the most.

3- Refer to Blogs & Newsletters

Some blogs and newsletters have valuable information that could be customized for your audience and shared with them. Make sure you do not copy and paste news as it is though, because it will decrease your ranking on Google and well, because it is illegal!

4- Your Audience

If you want to deliver great content to your audience, then they themselves are a perfect source of content to share! See what they like, share and are interested in and create content that matches their likes and preferences.

We have a lot more tips and topics heading your way. So stay tuned and be sure to drop us a line, or two 🙂

How to Effectively Use Cultural Trends for Brand Growth

cultural trends

How to Align Your Brand with Changing Cultural Trends

What should all brands have in common? For one, they should work hard to avoid wasting timemoney and resources. Secondly, they should try their best not to anger or alienate their consumers. To achieve that they need to take a closer look at culture and trends. Now although cultural trends come and go, their impact remains significant as the years go by. If you want your brand to grow and prosper, you must studyanalyzeunderstand and accommodate those trends.

But how can your brand stay authentic and innovative while keeping up with the ever-changing cultural trends? What are the steps you need to take to ensure that you don’t land your brand in hot water? Let’s explore this interesting and very important topic together.

Tips for using cultural trends for brand growth:

Brands such as Pepsi and Protein World have learned first hand how ignoring cultural context can really harm their imagereputation and thus profits. To avoid ending up where they have, your brand must follow the following steps:

  • Take time to understand your audience well

Before you dive into marketing, you need to take enough time to know everything about your audience. By doing this, you ensure that you market to the right audience, you create the perfect message, you motivate action and you keep your consumers satisfied.

Of course you will need reliable data to figure this out. However, that’s just the tip of the iceberg as numbers and figures can only take you so far! You will also need to move beyond demographics and deeply understand the cultural trends that really matter to your consumers. Find answers for questions such as:

What are my consumers interested in? How do they spend their time? What are they most passionate about?

The more your understand your consumers’ cultural attitudes, the better you will be able to strategically market your brand to them.

  • Conduct a thorough cultural research

Now that you have taken the time to better understand your audience, it’s time to take it a step further and explore the cultural trends that are currently influencing your consumers. The Culture Vulture is a great place for you to start.

Interesting topics you should consider can include issues such as startups and how they are remaining competitive, how to cater to Baby Boomers as well as how to include balance and serenity in your offerings to follow the mindfulness trend.

Moreover, you need to look into hot topics that directly affect your consumers. These issues include the environmental impact of your business and how it can strive to stay green throughout its operations.

  • Craft a unique message that stands for something

After understanding your consumers and their cultural attitudes, it is time to craft your message. An effective message should align with or even resolve a bigger cultural narrative. Try to make your message simple yet powerful. Choose your words wisely and make sure they pack a punch. Moroever, make sure that your brand’s message is clearcreative and consistent.

To get some inspiration, do some research and study brands that made a difference by redefining gender roles with their simple yet very powerful messages. A great example is Under Armour’s “I Will What I Want” Campaign. You can check it out in the video below.

  • Use visuals to strengthen your message

When creating a marketing campaign, visuals are as important as written and spoken words. Actually, the right visuals can help create an emotional connection with consumers, inspire them to take action and convince them that you are culturally aware and relevant. This includes videos, images as well as well-placed labels.

So take the time to explore how you can strengthen your message using the right visuals. Moroever, pay special attention to newnon-traditional avenues that can capture more attention and create higher engagement.

Finally, remember that sometimes your visuals can be powerful enough to create cultural relevance on their own. A great example is CoverGirl hiring their first male brand ambassador, James Charles.

Wrap up

To wrap this up, we invite you to answer the following questions: How do you keep your brand relevant to cultural trends? How do you ensure that your brand messages are inspiring, motivating and successful? We look forward to hearing your insights and feedback in the comment section below.

5 Ways to Create Super Awesome Blogposts!

5 awesome blogposts tips

Tips for creating attention-grabbing blog posts

Blogger’s block is one of the most annoying things a blogger could ever experience. Imagine staring at your computer screens for hours trying to write a couple of blog posts. And nothing; you draw a blank. If you are a blogger looking for a long term career in blogging, this post is definitely for you.

5 ways to create awesome blog posts:

As a blogger, your community can play a big part in helping you write great blog posts. Let’s see how below:

1. If you want to write more, you need to read more

Reading and writing go together hand in hand. Unless you read more blogs, you won’t be able to come up with new, creative ideas for your own blog. So find blogs you like, read their content, and see what makes them great (or bad). Use that knowledge to create better posts on your own blog.

2. Communicate with your followers, audience and other bloggers

Communication with others could lead to amazing new blog post ideas. Reading blogs and engaging in conversations on them could really help you up to your writing game and develop new, creative ideas.

3. Use your blog as a way to shine a light on different opinions

After the speech POTUS gave, people went online to express their thoughts and reactions about it. We took that as an opportunity to write a blogpost with our own opinion combined with the opinions of others out there. It was a great blog post which started an online conversation that many people joined.

 4. Ask your community what they want to read about

A newsletter is a good way to get feedback from your readers about what they would like to read. However, you could also use LinkedIn, Twitter and Facebook to learn more about your readers’ preferences and interests. Blog comments are also an awesome tool for generating blog post ideas.

5. Practice difference writing styles

It is very true that you need to be original and have a certain blogging style. However, you could spice up your writing style every now and then by adding new styles. You could also rewrite posts that you enjoy (without plagiarizing of course).

Finally, remember this: a blogger is never alone so be sure to use your community to create awesome content that they will appreciate and enjoy. 

How to Be A Successful Blogger

successful blogger

Learn how to be a successful blogger

Blogging has become a crowded field; everyone is doing it! However, blogging is not an easy job since it requires a lot of effort, patience, passion, and dedication. It also requires some technical know-how and it is very time-consuming. Still, there are ways to get better at blogging and become a successful blogger and today we will be sharing tips with you on how you can achieve that.

Tips for successful blogging:

– Read, read & read some more

Writing interesting, captivating, unique and useful content does not happen overnight. It needs you to be well rounded and knowledgeable on the subjects you write about and the only way to really do this is by taking the time to read up on the topics you want to write about.

– Be unique

If you are going to write about any subject, you need to approach it in a unique manner that was never used before. This is very important for people who read your blog as they will not be interested in spending their time on your blog if you are just like every other blog out there. Don’t follow the crowd, break the rules and be yourself.

– Don’t be afraid to invest in your blog

You need time and money to have a blog that people will want to surf. Sometimes, that means hiring designers, SEO specialists, copy editors and much more.

– Don’t limit yourself

It is very important to be backed up by big brands and sponsors because that helps your blog grow. However, try to stay independent as much as possible and don’t allow your content to be all sponsored as that will place a limit on the number of your

readers who need unbiased information and demand real value.

– Network

Guest writing and hosting other bloggers can be of great value to your blog. Be sure to network and make new connections and don’t be afraid to turn to industry specialists for advice, tips, Quotes, interviews, quotes and more.

– Focus on your readers

You made the blog for your readers, not for you. So whatever you do, try to focus on your readers, consider what they are looking for and not what you think they want. Your blog should never be just about you, it should connect with your readers on more than one level.

– Be persistent like our Blog Writer

Your blog will take time which you need to utilize to be persistent in the value and the quality you offer. To be a successful blogger, don’t try to rush it and burn yourself out. Be patient and love the work that you are doing, day in, day out.

We hope you enjoyed our tips for the day. Please share with us your thoughts below.

How to Produce High Quality Marketing Case Studies

marketing case studies

Tips for writing exceptional marketing case studies

Regardless of how small or big your company is, positive customer reviews and testimonials are invaluable for your business. A great way to show off your products or services is through high-quality marketing case studies.

How? You may ask…

Well, the answer is rather simple. A good case study can show your potential customers real-life examples of the benefits of your brand. This, in turn, can create serious value for your business.

But what do you need to conduct stellar case studies? And how should you move forward with your interviews to extract the value you need? Read more below to find out.

Creating exceptional case studies:

The best way to guarantee that your case study is exceptional and valuable is by conducting the right interviews. How can you do that?

1. Take time to understand your audience

One of the biggest mistakes you can do is to conduct interviews without a deep understanding of your intended audience.

You need to ask questions such as:

  • Is my aim to build general brand awareness or do I want to generate more leads?
  • Do I want to reach a broad audience to establish my business as an industry thought leader or do I want a more specific audience?

Answering these questions will help you determine the kind of audience you are writing for. This will help you develop a roadmap of how you want to proceed in regards to the type of information you will share based on your audience’s needs.

2. Conduct a pre-interview research

When you set out to interview someone for your case study, spend time researching the interviewee, his role, his organization etc. The more you dig deeper into this information, the easier it will be for you to ask the right questions and elicit richer and more useful answers.

3. Openly communicate with the interviewee

Nervous or anxious interviewees can really affect the quality of your case study. This is why it is very important that you sent the interviewee’s mind at ease. Talk to him/her ahead of time and make sure they fully understand what the interview is about. Moreover, send them a list of the questions you intend to ask ahead of time so they can be well prepared to respond to them.

4. Give room for the interviewee to talk

This interview is not about you. So take a deep breath, slow down, pump the brakes and allow the interviewee to talk. When tempted to follow up an answer with another question, resist the urge to interrupt. Moreover, avoid trying to steer the conversation one way or the other. Let the interviewee speak naturally and comfortably.

5. Ask open-ended questions

Asking open-ended is a great way to get the dialogue moving and cover every angle. Make it a point to ask more of those and less of simple yes-no answers. Also, rephrase questions that result in single word responses to encourage the interviewee to share with you more information.

6. A great example of putting case studies in action is like what we did on our homepage, check this out and observe the sequence of our content that makes our application so interesting.

Bonus tip: Remember to show the human side of your brand by having fun with your interviews.

How do you create compelling marketing case studies? What insights and tips can you share with us about this topic? We look forward to your comments below.