Incredible ways to generate leads using content marketing
Do you know the difference between content marketing and blogging? If you are planning on writing to generate leads and support sustainable business, you definitely should!
While blogging is just writing whatever you want, whenever you want. Content marketing, on the other hand, is blogging with a highly specific purpose. Moreover, content marketing is targeted and more focused on conversion rates than random exposure and shares.
So how can you make use of content marketing to optimize your chances of success? Below are 4 strategies you should consider.
Strategies for using content marketing to generate leads:
1. Find a need & fill it
Your content marketing strategy should revolve around what you think your customers want to read. It should be about finding what they want to read and then writing about it. To do that, you need to research andidentify what people are looking for. For example, if you are aiming to steer organic traffic to your site, then you must rely on keyword search. Moreover, you can use social media polls and focus groups to learn more about what your clients want and how to deliver it to them.
Yes, this will require both time and effort from your side. However, the good news is that this time and effort will eventually pay off.
The internet does not need another badly written e-book, even if it is free! What people need is value. This is what you need to provide in your upcoming e-book. Your e-book needs to be implemented well so it could help you generate leads otherwise, it will add no value to your brand.
But how do you do this the right way? First of all, think of your expertise. What are you really good at? Second of all, find a way to capture some of your knowledge and write it down in an easily digestible form. Your writing should convey your wisdom in a manner that is both useful and readable to your target audience. Finally, make sure that you deliver on your promise. So if you have promised to teach your audience a new skill, make sure you do so by the end of your e-book.
3. Find your voice
In a world where it is easy to go with the flow, if you want to make it big, you must be willing to find your voice and shout it out loud. This will require you to go against the flow and be different and unique in your content and approach. Try to challenge conventional wisdom while making sure that the information you provide is accurate and valuable.
To do this, you don’t need to be a professional writer. However, you have to find your niche and create content that your audience will perceive as attention-grabbing and authentic. Moreover, don’t be afraid to share your opinion even if it’s different from other experts in the same industry. Just make sure that you always back up your claims with facts and resources.
Many writers write amazing content that goes unnoticed. Why? The answer is very simple: the headlines are not strong enough to capture attention. To hook your readers, you need to lure them in and for that, you need some bait. An irresistible headline or a compelling social media snippet are two incredible examples of baits you could use. However, make sure you never use clickbait as everyone hates it and it will only undermine your efforts in the long-run.
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Finally, how do you use content marketing to generate leads? Don’t hesitate to share with us your tips and tricks in the comment section below!
Content writers never have it easy! They need to create interesting, unique and marketable content with great headlines, perfect grammar, SEO friendly guidelines and the list goes on and on!
If you are a content writer and marketer, there are loads of apps and tools you can add to your toolbox. You just need to know where to find them. And today, we will share with you some that you will definitely appreciate.
Tools for content writers & marketers:
1. Hemingway App
The Hemingway App is the perfect application for writing well-structured blog posts or articles that are easy to read and comprehend. Its colorful highlights and readability score can help you:
Avoid using the passive voice excessively.
Find alternatives to complicated phrases.
Locate sentences that are hard to read.
Add more adverbs when needed.
2. Plagiarism Checker
As a content writer, you need to double check any of your posts for plagiarism since it can really affect your site’s ranking. One of the best ways to do that is by utilizing the Plagiarism Checker tool by Small SEO Tools. It is free and very easy to use. All you need to do is copy and paste the text, verify that you are not a robot then click Check Plagiarism.
Avoid crappy and boring headlines with this great tool from CoSchedule: Headline Analyzer. It helps you create scannable and easy to digest headlines with the right amount of words and characters for your blog posts and email subject lines as well as your social messages.
Eliminate writing errors, enhance clarity and meaning and become a better writer anywhere using Grammarly. It is a software and browser extension that checks your grammar and spelling as well as your improper uses of words. Furthermore, it really helps you learn your mistakes so you can avoid them next time. You can choose the free program or update to the paid option for more intense suggestions and checks.
Learn more about your Facebook members, engage them better and optimize your publishing using Grytics. Grytics is a great tool for analyzing your Facebook groups and giving you valuable statistics that can help you write more targeted content that your audience will love. It is a desktop tool with free and paid options.
Ever dreamt of having something similar to caller ID but for email? Senders is what you need! This great tool helps you get all the information you want about people emailing you including their names, titles, bios along with links to their social media accounts. This could be very valuable for your marketing and PR efforts.
Content writers and marketers need to know how to manage their social media accounts. One simple and effective way to do that is by using Crowdfire, a web app for Android and iOS. Crowdfire allows you to engage your followers, clean up unfollowers and find new followers. Moreover, it lets you publish to Twitter and Instagram. It is available for free and you can always get the paid version for more options.
Do you need fats and professional editing services? You can always hire a company such as Write Right or use this excellent 24/7 service by Editorr. Whatever the text is, submit it and have a team of real people edit it for you then send it back to you ready and good to go. First 100 words are for free. The video below will walk you through the process.
Bonus Tip: Always remember that promotion is the key, you can use FBGAPP to promote your products and services on different Facebook Groups and Pages, work smarter not harder, register on FBGAPP to get a Free Trial today!
What do you think of these apps for content writers and marketers? Please don’t hesitate to share the ones you use in the comment section below.
Over the last 17 years, our average attention span went down from 12 seconds to around 8 seconds. Moreover, due to technology advancements and the fact that we are always starved for time, our level impatience has also risen dramatically. But what does this mean for you as a content creator? It simply means that you have to find ways to encourage impatient content readers to engage with your content.
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So what can you do to face these new challenges? And how can you convince readers to read past your headlines and dive into your content? Let’s discuss the answers to these important questions below.
How to write for impatient content readers:
1. Pay special attention to your headlines
The last thing you want to do is mislead your readers by creating headlines that don’t match your content. This means that your headlines need to be attention-grabbing while accurately describing what readers should expect from your content. Moreover, always make sure that your headlines are not too long or too short. Your headlines need to be long enough to give your readers enough details about your content but not too long that they discourage them to read more.
2. Keep introductions engaging & to the point
If your readers like your headlines but then find your intro to be dull, boring or uninteresting, they will most likely stop reading. Use your introduction to show your readers that your content is interesting, valuable andthought-provoking. Make your introduction good enough to show your readers that they will benefit from reading on.
3. Ask your readers the right questions
Another way to engage impatient content readers is by asking them questions. Moreover, you want to use questions to help readers relate to your content and motivate them to keep reading on to find the answers to your questions.
4. Include some quotes & statistics
The more authoritative your article is, the more people will find it credible. So include some quotes from industry experts instead of just your own opinions and thoughts. Also, use statistics, facts, and figures to make your copy more reliable and concrete.
5. Make your content easy to digest
Headings, bullet points, short paragraphs, and sentences make your content more scannable. This allows time-starved readers to go through your content more easily. On the other hand, text heavy content can be daunting and exhausting for your readers. Avoid writing academic essays and go for snappy content instead.
6. Embed hyperlinks wisely
A great way to make your content more credible is by adding relevant hyperlinks to related articles and websites. However, you should not add too many hyperlinks because you might lose the reader to another site before he could finish reading the content on yours.
7. Use relevant images with the right captions
Visually engaging your audience is another way to capture their attention. Actually, sometimes it is the image that makes your readers want to read your content. So take the time to choose the right images to enhance your content. Furthermore, make sure you add captions when needed and that you credit images that are not yours.
8. Have a unique voice/tone
Your articles need to be unique. To make this happen, you need to have a unique voice when you write your content. Breathe a bit of yourself into the words you write and use a friendly and light-hearted tone to keep your audience interested and engaged at all times.
9. Be social-media friendly
Readers like to share what they like on different social media channels. Take the consider how your content will be presented on each platform to make sure it’s enticing to other readers. Moreover, make sure that your content is mobile friendly since many of your readers will use their mobiles to view it.
10. Use a clear CTA
Make your call to action clear to your readers. Whether you want them to subscribe to your newsletter or you want them to follow your page, your message should be clear. However, avoid being spammy as your content readers are more likely to ignore your CTA is they feel pressured to do the action.
11. Leave some questions unanswered
You need to always answer the questions in your headline and/or introduction. Nevertheless, sometimes, it’s a good idea to leave some questions unanswered to keep your readers curious and give them something to reflect on.
Bonus Tip: Dig deeper to better understand your audience and their interests so you can write content that connects with their needs and values.
How do you keep impatient content readers hooked? What tips and insights could you share with other content creators to help them out? We look forward to your feedback in the comment section below.